June 20, 2024

GiG and Ventures Lab Forge New Paths in Ontario's iGaming Landscape

Emily Tremblay
Written byEmily TremblayWriter

Key Takeaways

  • Gaming Innovation Group (GiG) has inked a deal with Ventures Lab to deploy its iGaming platform and AI tools, DataX and LogicX, in Ontario.
  • This partnership, GiG’s fourth in the Canadian province, aims at rapid market entry and hints at possible future expansions.
  • Ventures Lab will benefit from GiG’s advanced AI tools, designed to boost player acquisition and customer retention.

Gaming Innovation Group (GiG) is making waves in Ontario’s booming iGaming scene, thanks to a fresh pact with Ventures Lab. This collaboration isn't just another business deal; it's a testament to GiG's burgeoning influence and its commitment to expanding its footprint in regulated markets across the globe.

GiG and Ventures Lab Forge New Paths in Ontario's iGaming Landscape

A Strategic Move for Growth and Innovation

At the heart of this agreement is the deployment of GiG’s acclaimed iGaming platform alongside its cutting-edge AI tools, DataX and LogicX. Ontario, known for its vibrant gaming sector, serves as fertile ground for GiG’s fourth partnership in the Canadian province. This deal isn’t just about immediate gains; it’s a strategic chess move, setting GiG up for potential multi-jurisdictional expansions down the line.

GiG’s iGaming platform is renowned for driving significant revenue growth for operators. It achieves this through a scalable system that offers localized content and connections with leading suppliers, tailor-made for the Ontario market. Moreover, its unique gamification layer promises an immersive casino experience, enhancing player engagement and retention.

A Technological Edge with DataX and LogicX

Ventures Lab is set to reap the full benefits of GiG’s dynamic AI tools, DataX and LogicX. These aren’t your run-of-the-mill analytics tools; they're advanced machine learning models designed to refine decision-making processes and rule-building. The end goal? To amplify player acquisition and ensure customer loyalty sticks.

Ontario: A Land of Opportunity

The timing couldn’t be better. Ontario’s iGaming sector is on a steep upward trajectory, with the 2023-24 fiscal year closing with online gaming revenues hitting the €3.8 billion mark—an 88% surge from the previous year. Such explosive growth highlights the immense opportunities within the province, ripe for the taking by GiG and Ventures Lab.

Forward-Looking Statements

Andrew Cochrane, GiG’s Chief Business Officer, emphasized the company’s strategy, “This agreement further underpins our powerful strategy to capitalize on the overwhelming potential within our market-leading solutions, forming strong new partnerships in core regulated markets."

Carlos Strazzer, CEO at Ventures Lab, mirrored this enthusiasm, stating, “This collaboration will enable us to drive substantial growth and expansion leveraging GiG’s vast experience in regulated markets and their leading technology."


As GiG continues to attract experienced partners like Ventures Lab, it’s clear that the company is not just participating in the iGaming industry; it’s leading it. Through strategic partnerships, innovative technology, and a keen eye on regulated markets, GiG is setting the stage for a future where it remains at the forefront of the iGaming technology space. The journey in Ontario is just beginning, and the possibilities are as exciting as they are endless.

About the author
Emily Tremblay
Emily Tremblay

Emily, a dynamic blend of tech-savvy and casino enthusiast, hails from the snowy landscapes of Canada. With her innate grasp of cultural nuances, she ensures online casino guides resonate deeply with Canadians. Emily's spirited and engaging nature makes her a favourite among peers.

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