How We Rank Online Casinos

Emily Tremblay
Written byEmily TremblayWriter

Check Out Our Ranking Process With the Help of a Video Guide

At OnlineCasinoRank, our dedicated team gathers information to provide the most comprehensive reviews of online casinos. Utilizing advanced automation tools, we rank casinos based on key criteria such as safety, bonuses, and game variety. This blend of expert analysis and cutting-edge technology ensures that our rankings are accurate, up-to-date, and reliable. Curious about our ranking process? Then continue reading!

AutoRank Technology


We use a tool called the AutoRank system, or "Maximus," to make ranking online casinos a lot easier and quicker. This is our development that takes loads of information from different data sources and automatically groups casinos based on it. This lets us focus on giving you the best and most relevant casino options without delay. We love giving our products human names because it adds a personal touch. The name "Maximus" is our little wordplay on 'maximize.' It's our way of saying this product is all about taking things to the max—efficiency, satisfaction, and enjoyment. Maximus isn't just a system; it's like the opportunity to make everything better and bigger in the coolest way possible.

How Does Maximus Work?


Maximus automatically collects data about each provider, such as bonus availability, user ratings, and geographical restrictions. This information feeds into our algorithm, which assigns a score to each casino. The highest-scoring casinos appear first on our lists, ensuring that we present you with the best options tailored to your location. While Maximus doesn't directly simplify the review writing process, as the content side requires our special attention, it revolutionizes how we handle rankings across our extensive network of 70 local websites in 46 different languages. This system allows us to offer specialized, accurate listings on each page, greatly enhancing our capacity and your user experience.

Can Maximus Make a Mistake?

We’re surely proud of Maximus, but as with any technology, it's not flawless. Occasionally, it might produce an incorrect rating if the underlying data is inaccurate or if there's a glitch in the algorithm. We're committed to continuously refining Maximus to enhance its accuracy and reliability. While automated workflows aren't unique in the industry, what sets ours apart is the scale at which we operate. To our knowledge, no other platform is managing such a comprehensive automated system across as many websites and locations as we do, making our approach uniquely robust. This allows us to deliver precise and personalized casino rankings to our users around the globe.

The Explanation Of Our Star Rating

The OnlineCasinoRank’s team utilizes a comprehensive star rating system to guide you through the vast world of online casinos, ensuring you make well-informed decisions about where to play. Here's what each star level represents in our detailed evaluation process:

Poor - Lacks significantly in service, reliability, and user experience.
⭐⭐Fair - Meets basic standards but requires major improvements to be competitive.
⭐⭐⭐Good - Satisfactory for casual players, though not exceptional in any area.
⭐⭐⭐⭐Very Good - Well-rounded in most areas but may lack groundbreaking features.
⭐⭐⭐⭐⭐Excellent - Strong performance across the board, ensuring a solid gaming experience.
⭐⭐⭐⭐⭐⭐Outstanding - Surpasses average expectations, particularly excelling in customer service.
⭐⭐⭐⭐⭐⭐⭐Superior - Industry-leading, offering innovative features and robust player engagement.
⭐⭐⭐⭐⭐⭐⭐⭐Elite - Benchmark-setting with exceptional services and top-notch features.
⭐⭐⭐⭐⭐⭐⭐⭐⭐Premier - Near perfect, with cutting-edge features and superior performance.
⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐World-Class - The epitome of excellence in online casinos, unparalleled in every category.

Our star rating system is designed to clarify and simplify your choice, helping you select an online casino that best fits your needs and expectations.

How We Gather Information For The Review


It’s not a secret that we rely on affiliate marketing, a common performance-based marketing strategy in the gambling industry. This approach rewards us for each visitor or customer acquired through our efforts, helping both us and our casino partners thrive. We maintain strong relationships with these partners to ensure we have the most current information, which we gather through our provider portal. Partners input the provider portal with comprehensive details about their offerings, which we then verify and use to write our reviews. This method ensures our content is up-to-date and accurate. As for showcasing bonuses, it's a manual process where we either discover bonuses on the casino’s web pages by ourselves or get the information from a brand, ensuring what we display is the most beneficial representation of the casino's exclusive promotions.

So yes, we collaborate with casinos that we review on a regular basis, but only for the quick exchange of information. Our partners in no way influence the outcome of the evaluation process, which is performed based on objective facts.

Meet OnlineCasinoRank’s Partners

We deeply value the partnerships we've built with some of the top brands in the industry. Our continued collaboration with them has allowed us to offer our users reliable and comprehensive reviews. Here's a brief look at some of our esteemed partners:

  • Unibet: Known for its user-friendly interface and extensive game selection, Unibet remains a favorite among bettors for its reliable customer service and innovative gaming options.
  • 888: As one of the oldest and most respected names in the industry, 888 offers a wide range of games and solid customer support, cementing its reputation as a trusted leader.
  • Mr.Green: Award-winning and socially responsible, Mr.Green is renowned for its commitment to safe and responsible gaming and unique personalized gaming experiences.
  • William Hill: A staple in the betting world, William Hill offers comprehensive betting options with robust security features that appeal to both casual and experienced players.
  • 7StarsPartner: This group brings together several reputable casino brands known for their extensive game libraries and enticing bonus offers.
  • 1xBet: Famous for its vast betting options in sports and games, 1xBet is a go-to for those looking for diversity and competitive odds.
  • PlayAmo: With its rapid withdrawal times and support for a wide array of cryptocurrencies, PlayAmo is ideal for the modern player looking for flexibility and innovation.
  • Betwinner: Offers a broad spectrum of sports betting and casino gaming options, known for its user-friendly interface and diverse market offerings.
  • Hellspin: Hellspin has quickly made a name for itself with exciting games and a captivating user experience.

We appreciate the opportunity to continue our partnerships with these outstanding brands and look forward to what our joint efforts can achieve in the future.

About the author
Emily Tremblay
Emily Tremblay

Emily, a dynamic blend of tech-savvy and casino enthusiast, hails from the snowy landscapes of Canada. With her innate grasp of cultural nuances, she ensures online casino guides resonate deeply with Canadians. Emily's spirited and engaging nature makes her a favourite among peers.

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