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Playson expands in Romania; Deal made with MaxBet Entertainment Group



Eddy Cheung

Online casino games and software developer Playson has recently agreed on a deal with gaming operator MaxBet Entertainment Group Plc for a content supply deal. The agreement focuses on their Romania-facing online casino brand, MaxBet.ro .

Playson expands in Romania; Deal made with MaxBet Entertainment Group

The deal opens up access to Playson’s rich spread of major gaming options, including the wildlife-themed Wolf Power: Hold and Win, Legend of Cleopatra: Megaways, and 3 Fruits Win: Double Hit. This contract has come in the wake of Playson’s expansion in Latin America. The new pairing bolsters Maxbet’s portfolio significantly, which comes as a result of Playson’s continued journey of international growth. The company improved its content offering in order to boost its international spread, which has led to significant development worldwide.

Blanka Homor, who is the Sales Director for Playson, explained that MaxBet is “a welcome step for the company” as it “occupies a leading position within the key market of Romania. She then mentioned that the company’s “multi-award-nominated offering has continued to expand and improve in recent weeks with an innovative range of new mechanics and gaming titles, so we have no doubt that it will prove highly beneficial for our new partner.”

About MaxBet

Over the course of the last two decades, Maxbet Entertainment Group Ltd has blossomed into one of the leading gaming and family entertainment operators in both Eastern and Central Europe. The company now occupiesmore than 160 land-based locations, and it also has over 8000 betting venues across 50 cities. This international domination puts Maxbet in a position where they are able to offer some of the best online casinos, as well as a range of physical casinos in Brazil, casinos in Italy, and casinos in Romania.

Those working high up in Maxbet are also confident about the partnership, with the CEO Victor Rusinov claiming to be “thrilled to be launching with Playson, a world-class provider boasting an extensive and varied array of products which have been successful across the globe.”

More specifically, Playson’s movement across Latin America includes a deal with platform provider BetConnections, who offers an operating network for online casino games and content. This continental development adds to the list of factors reflecting their rapid growth, with arange of intelligent and productive agreements now in place with market-leading corporations.

Playson's Product Offering

More recently, Playson’s product offering itself has also sprouted, with the development of a range of successful games as well as their new Reel of Fortune promotional tool. This feature, which includes Network Jackpots and Tournaments, allows users to collect coins by staking slot bets – when they arrive at the Reel of Fortune, they face the possibility of winning a range of cash prizes.

Playson’s growth has been multi-faceted, and their globe-trotting partnerships are a sign of this. Homor stated the company had gone from “strength to strength” in Latin America, and their partnership with “an advanced platform provider such as BetConnections is testament to that success¨.

AUTHOREddy Cheung

I remember the first time I saw Kai Tak, Hong Kong's gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn’t think they’ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn’t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did. For the next coming years I lived and breathed Kai Tak. Now I am married with kids, and they have become a part of my life too. That’s why I started exploring online casinos to create a better work-life balance and I couldn’t be happier!

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