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New Advertising Rules Set for UK’s Gambling Industry

2019-09-11

New Advertising Rules Set for UK’s Gambling Industry

Operators in the United Kingdom are set to see new advertising rules come to force. As soon as the Ashes biennial five-test series match between England and Australia, the writing is on the wall - gambling advertisements had no place in the sporting industry.

The implementation of the new gambling advertisement rules means that fans watching games on TV will not be bombarded with gambling advertisements. The test series was the first major sporting event to be held since these new rules were implemented. Bookmakers will not advertise some of their wares during live matches.

Protecting the Vulnerable

The main reason the British gambling industry saw it fit to update gambling laws last year was to protect vulnerable individuals. With concerns raised on the effects of having live sporting broadcasts stuffed with betting advertisements, there was an increasing need to protect kids and other vulnerable individuals from the effects of irresponsible gambling.

One of the safeguards placed to encourage responsible gambling is the adjusted ‘whistle to whistle’ rule. This rule compels betting operators and broadcasting companies from advertising their gambling services from five minutes before a match kicks off until five minutes after the contest. Detaching betting adds from sporting broadcasts is essential in safeguarding vulnerable individuals.

Horse Racing Exceptions

Football betting adds were recently added to the list of regulated events added under the ‘whistle to whistle’ rule. These laws are applicable to the English Premier League, which only got underway recently, and other lower tiers. All betting firms are expected to comply with this voluntary ban, with horseracing excepted from the ban.

The inclusion of soccer or the exception of horse racing from this ban means that sports fans to do not have to worry about the blitz of ads. On the other hand, racing events are expected to find themselves in the happy position of being the only sports advertised before sporting events.

Possible Recommendations

The move to take legislative measures is made with the betterment of the society is concerned. However, some people hold the opinion that this move will not bear the fruits unless it includes other forms of advertisement. In-stadium advertisements and shirt sponsorships, for instance, are poised to be on the receiving end in future legislations.

There is a possibility of having field and shirts sponsor deals feel the wrath on betting advertisement ban in the future. The amount, frequency, pervasiveness, and stridency of gambling ads have been a topic of significant concerns in the past. In view of this, it is only a matter of time before formal watertight rules are imposed.

Online Casino Gaming: More Popular Than Ever Before

2020-09-30Playing online casino is getting increasingly popular in the UK. Why is that? What is it that attracts so many players to this kind of leisure activity? And what are some of the most popular online casinos? Find out more about it, here in this article. A recent study, published by the BBC, indicates that online casino searches were at an 'all-time high' during the COVID-19 lockdown. It does make sense to a certain degree that people search for new kinds of leisure activities during harsh times. However, this is merely just the continuation of a longer trend of increased popularity for casinos.

History of Online Slots

2020-09-29The online slot machines that are popular nowadays among gamblers have a deep history. They were incepted in 1891 by the Brooklyn based Sittman and Pitt Company. However, it wasn’t until four years later that the gambling world was introduced to a mechanical slot machine, the Liberty Bell. Come 1964, and Bally Technologies developed the first electric slot machine. Yet, the history of slot machines was once re-written in 1975 with the advancement of microchip technology and the invention of video slots. Although this variant became extremely prevalent in land-based casinos, all changed with the arrival of virtual casinos.

Fundamental Poker Strategies

2020-09-28Newbie poker players usually struggle to make a decent profit consistently from their game. Others struggle to even break even after playing for a long time, which can be quite discouraging. The main reason behind that is usually the use of wrong strategies or failure to use any strategy. Experienced players are known for their mastery and use of effective poker strategies. The choice of strategy to use for any game depends on various factors, such as skill level of opponents and type of poker played. Some of the strategies that can make the difference between experienced players and beginners are highlighted below.
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